How Micepad Enabled Seedly to Replicate Their Physical Event Success in a Virtual Event

Overview

Seedly, founded in 2016, is Singapore's biggest personal finance community. Originally an expense tracking app, it has evolved into an open crowdfund platform where users seek financial knowledge through unbiased reviews. Seedly joined forces with Hyphen Group, Asia's leading fintech company, in 2020. In 2019, Seedly held its first personal finance festival attended by over 1,200 Singaporeans, featuring booths, games, guest speakers and Q&A sessions.

• Virtual event hosting
• Post-event surveys
• Lucky draw stages
• Virtual booth exhibitions
• Live Q&A feed
• Concurrent multi-track stages
• 30-day content replay
• High-performance backend

The Challenge

In 2019, Seedly's first physical festival was a huge success with over 1,200 attendees. Due to the COVID-19 pandemic in 2020, their plans for another physical festival had to be cancelled. In 2021, Seedly made the decision to go virtual — but achieving the same level of engagement and interaction in an entirely virtual environment was a significant challenge.

The Solution

With Micepad's comprehensive feature set, Seedly hosted numerous event activities virtually — including post-event surveys, lucky draw stages and booth exhibitions. The platform also fed live Q&A during events and supported concurrent multi-track stages, meeting Seedly's expectation of running different sessions simultaneously.

Results

The 2021 virtual festival was executed extremely smoothly. Micepad's stable, high-performance backend hosted a peak of 5,600 concurrent live attendees from 6,100 tickets sold. Attendees responded extremely positively, especially appreciating the ability to review content for 30 days following the event.

• 5,600 Peak Concurrent Attendees
• 6,100 Tickets Sold
• 30-Day Content Replay
• Virtual Event